The Re-Imagining of Microsoft

http://www.youtube.com/watch?v=2eFvUwDNXOU#! Some of you might find this of interest; it's making the rounds in the blogosphere. At a recent design day event in Norway, Windows Phone design studio general manager Albert Shum and Todd Simmons, creative director at Wolff Olins, held a talk about "re-imagining" Microsoft. After switching its Windows, Office, and Microsoft brand logos last year, it appears the company has some additional plans for Bing, Skype, Yammer, and Xbox. Simmons revealed a concept video from two years ago of how Microsoft looked to rebrand its key products. Part of the video includes a new Bing logo that looks very similar to a paper airplane or flying boomerang. At first it seems the clip is simply an old concept, like similar ones Microsoft has experimented with previously, but later in the presentation Simmons reveals design work for the same Bing logo and what appears to be a future Skype or Yammer brand change (see image above). "Other brands are coming along too," he notes before the reveal. "Bing, Skype, Yammer, Xbox…everything is under development as well." Both logos fit Microsoft's new approach to design, with a flattened look and colors that align well with other products.Via The Verge -- ♬ Dragon of good fortune struggles with the trickster Fox ♬